They are selling things to promote other ones
Board Man Gets Paid
It goes back to the hype aspect of it. If the market gets flooded by the shirts, everyone got one and nobody would be talking about it, tryna cop it, lining up for it etc. etc. There wouldn be posts about it here, it would be just another thing. New Balance is now starting to not look like an old white mans thing because of this hype. See how canada goose expedition parka uk they try and push you to canada goose retailers uk non bball shiz on canada goose fleece uk their site as well? Thats their non exclusive merch that people may end up picking up while cheap canada goose they are trying to get on that sold out kawhi shit. It is really really smart on their part. They are using the Supreme exclusivity to build hype, letting resellers take their share on the Kawhi shit, and probably selling more of their generic canada goose shop new york shit as a result. Kawhi says something https://www.naslsoccerbowl.com meme worthy and they put it on a shirt and they chose to limit it? Will “fun guy” really be funny in a year? Most people will forget and be onto something else. To me I think they’re missing out on a lot of money trying to create hype. Jordan Brand has taken a canada goose outlet oslo step back from producing a ton of limited shoes, because they saw all the money being made on the resell market that they could be making. The hyped up OGs like bred 4s weren’t super easy to get, but I lost the raffle walked in on release day and around 1 a couple people didn’t pick up their pair and I was able to get one. Back in the day you’d be paying more than double for those, but right now they are slightly above retail on the resell market. Same thing adidas is doing with yeezys. Like every month there’s new releases. If you really want a pair you can get one for retail. This is just a shirt with text, if I really want one and I can’t get it in the shop or online, I’ll just buy a fake one from China. I’m not paying resell prices for a t shirt Would it though? To me, New Balance stopped looking like an old white mans thing because of the awesome shoes and shirts they released around Kawhi, not because they mimic supreme. I want one and I don disagree that it added hype around the shirts. I just think that there would have been hype anyway because Canada has absolutely fallen in love with Kawhi. I don want an exclusve Fun canada goose outlet near me Guy shirt, I just want a Fun Guy shirt because I love Kawhi. Everyone wants to rock his merch because he taken us to goose outlet canada the Finals, he made us a contender. Over the course of these playoffs countless people canada goose outlet toronto address have started watching Basketball that didn before. But in the end, Kawhi products aren even primarily available on the Canadian site.Then you should know that the point of marketing is to sell things. Marketing which doesn accomplish the goal of selling things isn marketing at all.The kicker here is that the rebrand is a total failure: if you are inspired by their cool canada goose parka outlet uk new Kawhi brand and go to their website to buy a product. cheap canada goose all you can find is lame dad shoes canada goose down uk from the dad shoes brand.So they not accomplishing their goal of selling things OR their goal of rebranding.Because every person who would be influenced by the new brand has it immediately ruined for them when they look at NB catalog and realize that they still don make attractive shoes.This is like Bud Light and those Dilly Dilly commercials. (or the Budweiser frogs). Everyone loves the cheap canada goose bodywarmer commercial, but no one buying the beer. The ultimate goal of every part of the company is to sell.Which means that you don have to sell everything the same way.They are selling things to promote other ones. They are basically using this as promotion, not as sales.By the way, NB is quite huge in the urban culture. They have a lot of ridiculous collabs. Like the “No days off” cheap canada goose sale Bodega collab that came out this year or the Ronnie Fieg “Daytona” collab.Edit: there a lot of aspects to consider when you rebrand. Changing the image and the equity of a brand is quite hard. Especially when it a big company.”Then you should know that the canada goose outlet shop point of marketing is to sell things”You’re thinking in the short term though. NB could make thousands of these shirts in the next week and sell them all but it only helps them in the immediate future.Would we be having this discussion or would these shirts canada goose clearance be getting as much press as they if they were easy to buy? I don’t think so!They’re (re)building a brand, changing their perception in the eyes of consumers and setting themselves up to sell drop after drop after drop in the future.I don understand why they have a whole Kawhi page but don showcase canada goose outlet store toronto it anywhere prominently.Also, the fun guy Tshirt just does not show up in the search results anywhere. Normal people would show it as “Out Of Stock”. But these guys just removed the results from display completely. Who ever is in charge of that design is doing a bad job.